Media Training, Media Interview Skills and Crisis training
why have it?
According to a survey of 200 senior UK managers and directors what they feared most was being interviewed on television, with 80% saying this was worse than public speaking, preparing business plans or analysing financial date.
If you or your organisation have contact with local or national media we can offer media training in how to handle difficult situations, and how best to present a positive image – even in a negative situation. The worst approach is “no comment”. This gives journalists limitless scope to say what they like about you and your business. The next worst is someone who looks or sounds uncomfortable. Our media training, from experienced broadcast and print journalists, can give you the confidence to handle any situation and turn it to your advantage.
Our media training plan will prepare you for situations you are likely to encounter, specifically tailoring the tuition to your needs rather than delivering a generic option. Media training can include preparing for pre recorded television and radio interviews, studio interviews,"doorstep" interviews, press conferences and product launches. We can also cover crisis management and image enhancement.
Sending out a press release can be the first step to positive promotion, but it will be entirely wasted unless you have someone who can deliver when a journalist interviews them. With our media or crisis training we can prepare your company or business for defensive or promotional handling of the media either in print or from broadcast media.
Heathwood media training has worked with clients around the world, including Blue Chip companies, the public sector and foreign governments.
An important part of our media training covers image projection. Our experience in both the news and the commercial environment helps us to help you.
These are some of the comments from participants in sessions run by our trainers:-
"…. an excellent media training programme for a diverse range of NHS staff - both clinical and non-clinical. Everyone really enjoyed the day and now feel more confident when working with the media."
Laura Warren, communications manager, Dartford, Gravesham & Swanley Primary Care.
" Handy practical advice from a real practitioner"
" Very good outside speaker "
" The media training was well presented and inspired confidence in media matters"
" An excellent afternoon of media training- very informative, using an experienced reporter - v.v. good"
" An extremely worthwhile session in media training from which I gleaned a lot of information"
" A very useful input. Having had a 'pointed' experience or two with the press this media training put me slightly more at ease"
Officers’ comments after media training day for Kent Police
‘The media training...has given us the best preparation to respond and react positively and professionally’
Iain Radcliffe, Honda "We were given two tailored media training programmes for the NCPTA senior managers and our team of regional advisers. The training was very effective and continues to prove valuable for the whole team."
David Butler, chief executive, National Confederation of Parent Teacher Associations"…all the feedback from the staff has been very positive. They all found it valuable to their work and it has given them the confidence to face the media which most lacked prior to the training, plus the journalists like the fact that they have been media trained."
Roz Glick, Kent Business Link“The relaxed approach and engaging style quickly helped build confidence in each group.It was an object lesson in how to maximise media opportunities whilst, at the same time, avoiding the pitfalls.”
Ray Lewis, Kent Wildlife Trust"Fantastic, really beneficial media training day"
"Really enjoyed it and it's given me a lot more confidence"
Feedback from course run for Eastern and Coastal Kent PCT
"Feedback from everyone was really positive. The media training was very challenging for us all. It is not as easy as the pros make it look and we now feel better able to respond to a variety of circumstances should the need arise."
Carrie Stephens, Benenden Healthcare Society
‘The positive results of this media training are instantly visible.’
Jeff Dodds, Callaway
"...two excellent media training workshops for us which the participants found really useful"
Sylvia Beacham. Kent and Medway Public Health Network
Contact Heathwood Studios for your media training needs.
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